our Approach
our Approach
DESIGNING the best ideas come from working together
Create
INSPIRED
to be original
From the beginning, custom prints have been the foundation of our Line. Always created in-house (sometimes at the oddest hours when creative inspiration presents itself) with the goal to be unique.
collaborate
FEEDBACK
that Inspires
We launched Ellie Kai with the concept of working directly with Style Consultants and Clients to REALLY understand how to develop the Collection. Through the years, we have been reminded again and again how key this insight has been in creating the styles that have become best-selling favorites.
simplify
The Perfect Shortlist
Less is more when it comes to curating best fitting, tailored essentials. From Day 1 through drafting Spring 2022, we focus on designing a refined range of fundamental styles offered in the very best textiles and distinctive prints.
